Kartra vs Clickfunnels – Which One Is The Better?

By Iam B

May 24
karta vs clickfunnels
karta vs clickfunnels

This is my in-depth review of Kartra vs Clickfunnels. It is very hard to tell the difference between Kartra and Clickfunnels marketing software. They are both powerful tools for email marketing and business management.

Even though Clickfunnels has been around for a considerable amount of time, Kartra is picking up and asserting its dominance quickly.

I have been working as a marketer for over a decade and I can attest to the fact that both these marketing funnels are great. However, in as much as they are similar in most aspects, they have some key features that differentiate them.

Here, I take you through every important aspect of these marketing funnels that you need to know. In the end, I will give you my honest opinion on the right option to pick.

Is Kartra better than ClickFunnels?

At a glance, we can say that Kartra marketing tool is powerful and can help you grow your business within the shortest time possible. Even though it has not been around for a long time, we cannot ignore the waves that it is creating with its amazing and unique features.

Kartra’s primary strength lies in its ability to an all-rounded business tool. Unlike other marketing funnels, Kartra comes with plenty of features that reduces your manual work significantly. For instance, its helpdesk and calendar features allow you to keep your clients on the loop. This improves the reputation of your business.

What is Kartra and Clickfunnels Best for?

The dilemma between Kartra and Clickfunnels goes down to what you intend to use the marketing tools for. If you are looking for an affordable, all round and precise marketing funnel, Kartra is your perfect choice.

However, if sales and marketing are your primary concern, opting for Clickfunnels is a perfect idea. It is also focused on building optimized funnels and creating product and service awareness.

To give you a clear picture of what to expect, we analyze the different aspects of both tools below:

General Software Overview

What is Kartra funnel ?

kartra funnel builder

Kartra is marketing tool developed by marketers Andy Jenkins and Mike Filsaime in 2018. It is becoming increasingly popular because of its amazing features and versatility. This tool facilitates easy page building with plenty of templates to choose from.

It has two editing modes; column and component. These modes give you options on how you want to customize your webpage. Its ability to add pre-built sections like testimonials is an added advantage.

Here are some features of Kartra:

Kartra Campaigns 

Kartra Checkouts

Kartra Leads

Kartra Page builder

Kartra Mail Automation

Kartra Funnels

Kartra Memberships

Kartra Videos

Kartra Support

Kartra Calendars

Kartra Forms

Kartra Affiliate

Kartra Integrations & API

Check Kartra full features

What is Clickfunnels?

clickfunnels funnel builder

Clickfunnels on the hand was started in 2014 by marketing wiz Russel Brunson. It currently has over 100,000 users who benefits from the tool’s experience. This tool’s webpage builder is focused more on tasks and optimization.

Its layout is almost like that of Kartra, except for some few differences.

Clickfunnels features:

A tool kit to build sales funnels with built-in templates

Email marketing automation

A built-in affiliate management system (called Backpack)

Membership sites

Shopping cart


See Full Features of Clickfunnels

Who is the Winner?

Both marketing tools are straightforward to use and have different customization options. However, Kartra wins because of how efficient its funnel builder works.

Kartra vs. Clickfunnels: Comparison of key features

Email Automation

The Kartra Mail, Kartra’s email tool, relies on behavior-based automation to help you customize and send your emails. Its automated marketing campaign feature allows you to send and follow up on emails and subscriptions easily.

Clickfunnels, on the other hand relies on actionetics. This is an automation software that allows you to personalize you emails and conduct your marketing strategies in effectively. The software uses the email addresses of your clients to determine their personal interests and preferences.

Who Wins?

Kartra wins, again! However, this is only because actionetics is not affordable as compared to what Kartra has to offer.

Shopping Cart

When using Kartra marketing funnel, you can customize your checkout funnel the best way you see fit. Also, you have plenty of templates to choose from. Kartra has a checkout system that ensures that you can recover the abandoned shopping carts automatically.

Clickfunnels also works in the same way as Kartra, only that it supports third party products and payment gateways. Additionally, it integrates more products thereby giving you loads of options.

Who wins?

The Winner in this section is definitely Clickfunnels because of its ability to support more third party options.

Membership sites creation

Membership sites are a solid passive income generator. If you can create good content you stand a chance of attracting some loyal customers. They will be happy to pay you on a monthly basis to consume your content.


With Karta it’s easier to build membership sites with a variety of content such as videos, audio and text. User credentials are created automatically by the system.

You can also create membership levels to further restrict the content by level for example starter, premium and so forth.

There is no need to worry about hosting your videos and audio when using Kartra. Indeed the platform has a built-in hosting capability and offers progress tracking.


Clickfunnels also allows you to create membership sites. They are easy to setup thanks to plenty of ready made templates. One of the downside is that you can’t fully customize the site (same as Karta).

Membership access is fully managed by the system. A very disappointing feature is the fact that audio and video hosting is not built-in. This means you have to host your files (audio/video) somewhere else in order to use them within clickfunnels.

Who is the winner?

I would say Karta is the clear winner here because of the built-in hosting of Audio/video files.

Split Testing

With time you will discover that a big part of running your online business is to continually test how your landing pages perform. This is called split testing also known as A/B testing.

Both Kartra and Clickfunnels allow you to do just that.


With Kartra you can do A/B testing on your pages up to 4 at once. It even allows you to specify what percentage of traffic goes to specific pages.

The system can automatically pick a winner for you or you can manually choose it based on some options you setup. All your stats are accessible in real time.


Like Kartra, you can split test with Clickfunnels. This is done either by duplicating your “control” page or pick a specific template.

You choose the winner based on some criteria you would have set. You also have access to your statistics.


Kartra allows you to collect far more data points than Clickfunnels during an A/B testing. This allows you to make an informed decision as to which one of your pages is the winner.

Customer Support

It goes without saying that you may run into some technical challenges when working online or with technology. When this happens, you want to make sure you can rely on an efficient customer support.


Their customer support has always been good even from the start. The response time is hyper fast and you can chat live with their friendly customer support agents. Furthermore, they provide some online training and knowledge base, should you wish to take your education one step further.


I can remember that Clickfunnels had some challenges when it comes to response time with their customer support line. Last time I checked; customers are still complaining about this issue although things seem to have improved a bit.


In my opinion, Kartra takes this round. Indeed they have been consistent in their customer service since day 1.

Who is the Overall Winner?

Even though Kartra is only slightly over a couple of years old in the market, its effects cannot be underestimated. Kartra is the best overally, even though by small margins.

Which Marketing Funnel Tool is Best for Who?

As aforementioned, the type of marketing funnel tool that you choose will depend on your needs. For instance, if you are on a budget, prefers convenience and you want an all-round tool, Kartra is your perfect option.

However, if you are in for marketing and selling, your focus is on optimization and you are more inclined to creating product awareness, Click funnels is your perfect option.

Further Reading

The best email marketing automation tools