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In Chapter 1, I explained what Shopify is and how most online entrepreneurs use it to build successful businesses. I also shared with you the minimum budget required to start your very own Shopify Store.
I ended up advising on some popular steady niches used by Shopify store owners.
At this stage I assume that you have picked a niche and done some basic research on what type of products you could sell in the said niche. Now is the time to build your online store and it starts with picking a name for your store.
If you are unsure about what name to use for your store, then Shopify has a business name generator tool that can help you.
Enter a word that you want your business name to include then click on “Generate names”.
Shopify will spit out a list of possible business names you could use for your store. Don’t overthink this step, simply pick a name and move on to the next step..
You will get to the following page or something similar with a different image (depending on when you are reading this guide).
Click on “Start free trial” in the top right corner or the middle of the page
Enter the required details and click the ‘Create your store now’ button.
Your store name needs to be unique or Shopify will ask you to choose something else.
After this initial screen, you’ll be asked for a few more details, including your name, address, country and a contact number.
You will also be asked if you have products and, if so, what you aim to sell. If you’re just trying out Shopify to see if it works for you, you can select ‘I’m just playing around’ in the ‘Do you have products?’ dropdown, and ‘I’m not sure’ in the ‘What will you sell?’ section.
Once completed, click ‘I’m done’.
After you’ve signed up you’ll be directed straight to your store admin screen. Now you are ready to start customizing your store, uploading products and setting up payments and shipping.
This step is optional but highly recommended. Shopify gives you a free domain name that looks like this dogpetboutik1.myshopify.com.
For branding purposes it is advisable to have a shorter domain name, preferably a .com that people can easily remember. In this case it would be dogpeboutik.com
Customers can reach your store by typing in dogpetboutik.com or dogpetboutik1.myshopify.com.
You have two options. Firstly you can buy a domain from Shopify and it will be added to your store automatically. This is the easiest option and it saves you time.
Your second option is to buy a domain from a third party such as NameCheap but you will have to redirect the DNS records yourself. In that case you click on “connect existing domain” and follow the instructions.
I recommend buying a domain from Shopify for convenience sake.
Shopify has a tool for free logo creation. This will help you with branding without spending tons of money for a designer.
Head over to https://hatchful.shopify.com/
Click get started to create stunning logos in seconds.
Follow the straightforward instructions and provide an email address where your designs will be sent. Download the files and save in a safe place for later user.
If you are serious about building a legitimate online business then I highly recommend having a professional email address.
The easiest way of achieving this is to create a Google Gsuite Account.
You get a 14 day free trial then it’s $5 per month per user/email address. You don’t need more than 1 email address to begin with. I suggest creating firstname.lastname@example.org or email@example.com email.
Shopify comes loaded with a default theme and you have the option of installing a free or paid theme of your choice.
I recommend using the free shopify theme called Brooklyn. It’s mobile responsive, fully supported by Shopify technical team and used by many online stores.
You can also upload a third party theme, should you choose to.
Here is shopify official help in adding a new theme of your choice:
Here is the specific theme documentation for Brooklyn