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Before your site can go live you need to add a few more details about your company and how you plan to make deliveries and pay tax. This section is all about the store settings you need to make.
In the left hand sidebar of your admin area you will see the menu to all your settings in Shopify. Start by clicking on menu link the lower left called Settings.
Enter your business information. Store title, business address, unit and currency settings.
An ecommerce payment gateway is a service that allows you to accept credit card payments securely online through your Shopify store. Shopify connects to over 70 different payment gateways across the world.
I recommend using Shopify Payments powered by Stripe and/or Paypal.
You can find additional information on payment setups here:
Set what customer information is collected during checkout, how the order is processed, and your return / terms and conditions.
Use the following settings:
Your Shopify Admin helps you manage the delivery of your goods to your customers – a very important aspect of your business! You configure all your shipping settings, including features like free delivery or customer pickup, from your Shipping page.
I suggest using two shipping zones only: one domestic USA (assuming you are base in the USA). Set it at $2.95 flat rate (price based shipping)
One international zone set at $4.95 flat rate (price based shipping).
When your shop is first created, Shopify sets up some default tax rates for your own country (and its provinces, states, or territories, if applicable).
They do their best to keep the default tax rates up to date, but you should double-check to make sure that they are current and correct.
Gift cards provide a flexible way for your customers to purchase a gift for someone from your store, making it easy for them to share their love for your brand while also maintaining full freedom of choice. With Shopify, customers purchase gift cards the same way they purchase any other product.
I usually don’t touch this setting when starting out.
Choose what notifications are sent to you and your customers.
I don’t change anything here.
In this section you can upload and manage all your images in one area.
You can use Shopify to sell your products using one or more online sales channels. Each place where you are selling is like a channel that flows into your business, helping customers from a variety of audiences find your products.
I don’t touch this section.
Manage your user account settings and add new staff accounts to help you run your store.
Manage your billing information and update or upgrade your plan settings.
As briefly mentioned above, you will need some legal/required pages on your store before opening for business.
Luckily Shopify makes it easier for you to create those pages using some templates.
Pages are meant to be used for static content. They’re great for adding “About us” sections, Terms of Service policies, shipping and refund information.
In order to give your customers access to all the pages, collections and blogs within your online store, you must link to each page in a central place. Your store’s most prominently featured navigation is the main menu.
This is often referred to as your store’s “main navigation,” as this is how visitors to your store will be able to navigate to all the areas of your website.
A collection is any group of products (chosen by you) with some feature in common that customers might look for when visiting your store.
Ideally you want to create collections before your start importing products to your store.
Shopify has a large selection of apps that extend the functionality of your store. There are both free and paid apps in the marketplace.
To get started you will need install Oberlo and its related Google Chrome Extension. This application will help you import products automatically from Aliexpress.
You can also install Printful which will help with Print On Demand products import into your store.
Products are the meat and potatoes of your store. Without products to sell, you can’t make any money! Products are often physical goods, but they can also be a digital download (such as a movie, music or ebook file), or a service (an extended warranty, equipment rental, customization of another product or work for hire). Shopify keeps track of all of your products and their inventory on your products page.
A product variant is a variation of a product in your store, with differences based on elements such as size, color, material, etc. Let’s say you have a store that sells t-shirts. You create your original product called “t-shirt,” and product variants allow you to advertise the different colors and sizes.
Oberlo helps automate the import of products from aliexpress to shopify